As one of the world’s most famous trend forecasters Lidewij Edelkoort is an intuitive thinker who travels the world studying the evolution of socio-cultural trends before sharing this information with her clients in industries as diverse as fashion, textiles, interiors, cars, cosmetics, retail and food. Under her Paris-based company Trend Union, Edelkoort creates trend books two or more years ahead that are tools used by strategists, designers and marketeers at international brands. Edelkoort and her studio have created concepts for food retailers, department stores, restaurants, hotels, entertainment, fashion, accessories, lifestyle and cosmetics companies.
In the textile industry, Edelkoort has advised many companies, such as Première Vision, Pitti Filati, Prato Expo, Woolmark... Having directed the world-renowned Design Academy Eindhoven from 1998–2008 and establishing the Designhuis (a cultural centre for the promotion of design), Edelkoort has proven that both a city and a region can benefit from placing design at its core, expanding its horizons creatively, productively, socially, economically and culturally.
Edelkoort’s work has been rewarded by many prizes and titles, such as the Woonbeurs prize, Grand Seigneur, Chevalier des Arts et des Lettres, Knight in the Order of Oranje Nassau and the Prins Bernhard Cultuurprijs. As a curator of exhibitions around the world, Edelkoort has created memorable design shows for museums worldwide.