Wendy Malem has been Director of the Centre for Fashion Enterprise since April 2007. A fashion design graduate, in 1996 she was awarded an MBA and Fellowship of the Chartered Society of Designers. Her experience spans and crosses the disciplines of luxury fashion and higher education.

Wendy is an authority on successfully marrying creativity and commerciality: she has contributed to the Journal of Fashion Marketing and Management, presented papers to international audiences on creativity vs. risk, investment and nurturing nascent design talent and has led AHRC funded workshops on Creativity in the Creative Industries.

In her role as Dean of Graduate School at London College of Fashion, Wendy steers educational and skill based projects for the fashion sector.

As CFE Director she has undertaken research projects for NESTA (UK Designer Fashion Economy and Barriers to Growth in UK, December 2008) and the DCMS (High-End Fashion Manufacturing in the UK: Product and Process, July 2009) and advocates a strategic approach to the manufacturing and design sectors as part of the CFE/BFC/MAS Alliance.